Shinework Media, a private company established in 2000, is dedicated to film & TV production and international cultural events planning. It also provides professional services for cross cultural communication and cooperation for China and international film industry. Since its establishment, Shinework Media has been assigned by the China Movie Channel (CCTV-6) to produce international feature programs such as “World Film Report”, “World Cinema Retrospect”and has been playing an important assisting role for the State Administration of Press, Publication, Radio, Film & Television and the Film Bureau to promote international cultural communication between China and the world.